After studying Business Finance at UCT, Brad Fisher and his partner created the successful flea market business B&B Markets. Brad went on to found ADreach, the country’s largest Street Pole Advertising business, in 1998.
Brad has always had a passion for South Africa and uplifting small business. This began in 2002 when ADreach entered into a joint venture, Adopt-a-Light, with the City of Joburg to provide street lighting in disadvantaged areas like Alexandra.
Led by Brad, ADreach has established various projects to uplift communities and disadvantaged youths, including WastePreneurs, SCARC (Soweto Canoe and Recreation Club), Learn to Swim and Adopt-a-River. These initiatives have significantly enhanced lives, given dignity, upskilled the disenfranchised and protected our rivers. So successful was the SCARC initiative that it inspired a box office hit movie “Beyond the River”.
In 2018 Brad co-founded SDI with the aim of helping micro-enterprises to do business with large corporates. During lockdown, Brad spearheaded SDI Force which helped feed many micro and small business employees while reducing their risk of Covid-19 infection and helping them stay in business.